Purdey's Repackaging (D&AD New Blood 2014)

Brief: The brief was to redesign Purdey's Rejuvenating bottle and design a new Natural Energy bottle.

Brief:
The brief was to redesign Purdey's Rejuvenating bottle to create and design a new Natural Energy bottle.

Concept & Solution:
I wanted my packaging to have a organic and sustainable feel, very natural so I chose tetrakpak which can be drunk on the go and easily recycled. Although this choice isn't the most sleek or fashionable I chose a very contemporary feel to my design to show that tetrapaks can be attractive. I chose the fruit for it's texture and natural state which is key emphasis in the Purdey's brand a rejuvenating, natural lift. All of the photography or scanning of the fruit was created by me.


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