YCN Oasis 2013/14

My response to the YCN Oasis Copywriting brief. I wanted to work with a mainly typographical approach and use patterns that had a similar feel to the patterns that Oasis use on clothing. The brief stated that my copywriting had to sound like the viewer was talking to a friend. I responded with a design that was fun, friendly and would look good in the Oasis flagship stores. I've uploaded a selection of my favourites.

My response to the YCN Oasis Copywriting brief. I wanted to work with a mainly typographical approach and use patterns that had a similar feel to the patterns that Oasis use on clothing. The brief stated that my copywriting had to sound like the viewer was talking to a friend. I responded with a design that was fun, friendly and would look good in the Oasis flagship stores. I've uploaded a selection of my favourites.
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